Meizu hasn’t been too keen on smartphone sales outside China, but the company has certainly taken the steps to break out of its home country and get a footing in international markets. The efforts seem to have paid off, as Ard Boudeling, head of global marketing at Meizu, tweeted today that in 2017, Meizu grew more than 50 percent internationally. The company also remained profitable, and Boudeling says that Flyme OS, Meizu’s proprietary user interface, will be getting new features.
Meizu registers solid international growth
What Meizu’s target is at this point is something that remains to be seen, but one thing is for sure: With big companies like LG, Sony, and HTC finding it harder and harder to court consumers, there’s room for a new player. Xiaomi, Oppo, and Vivo have already found solid footing in markets outside China, and it looks like Meizu is hot on their trails. With its upcoming 18:9 smartphone, things should only change for the better. Here’s hoping the company also remains profitable as it targets increased global presence in the coming months and years.
What a year!
In 2017, we grew by more than 50% internationally, and remained profitable in an incredibly tough industry.
A big thanks to all of you, and everyone working in our global departments. 👏
— Ard Boudeling (@ArdCB) December 18, 2017