Meizu’s international presence grew considerably last year, with the company remaining profitable while doing business in more markets outside China. 2017 also marked Meizu’s return to using Qualcomm’s Snapdragon chip in its devices, and according to Ard Boudeling, global marketing head at Meizu, the company is committed to growing its repertoire of Qualcomm Snapdragon and Samsung Exynos-powered smartphones in 2018.
Consumer demand a major reason for Meizu’s decision
The decision seems to have come from consumer demand, and it’s a good one if it means Meizu can use MediaTek chipsets on fewer phones than before. MediaTek’s smartphone processors have mostly been about increasing the number of cores and offering chips at lower prices to OEMs, but in terms of performance, they haven’t quite matched the big players (especially in terms of GPU horsepower). Meizu has been using Exynos chips for almost a decade at this point, but a legal tussle with Qualcomm had rendered them unable to use Snapdragon chips. That changed with the Meizu M6 Note, and 2018 looks to be the year the company will make a drastic shift to the two most popular names in smartphone processors.
The Meizu M6s, set to be unveiled tomorrow (January 17), will be powered by the Exynos 7882 SoC, marking the first time a Meizu device has Cortex-A73 cores under the hood. The M6s will also be the first phone from the manufacturer to sport an 18:9 display. Leaked images have already given us a glimpse of what to expect, and it won’t be long now before Meizu spills the beans on its newest smartphone.
In 2018, we're going to give you exactly that.
— Ard Boudeling (@ArdCB) January 16, 2018